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Hand feel is an important intuitive evaluation indicator of paper grade, which directly affects customer experience and product market competitiveness. Many paper products have qualified physical indicators but poor hand feel performance, such as overly hard texture, rough surface, dry and stiff touch or greasy feeling. Unreasonable fiber structure, uneven surface sizing and inappropriate auxiliary agent dosage are the main causes of poor hand feel. Rough and stiff paper cannot meet the high-grade requirements of gift packaging, luxury printing and high-end book paper, limiting product premium space and market positioning. Traditional softening treatments often reduce paper stiffness and strength, making it difficult to balance soft hand feel and structural stability. Shandong Ludao Energy Technology Co., Ltd. launches professional paper hand feel optimization solutions. By adjusting fiber flexible structure, optimizing micro surface flatness and adopting high-grade hand feel conditioning agents, we endow paper with delicate, smooth and fluffy moderate hand feel without reducing paper stiffness and comprehensive strength. The technology improves paper surface touch texture, eliminates rough and dry defects, greatly upgrades product grade, and helps enterprises create high-end textured paper products to occupy the high-end market.